About Me
Senior Director Analyst at Gartner advising tech services leaders on Business Application Services — with particular emphasis on Microsoft ecosystem providers and buyers.
Email — dannyfryan@outlook.com
LinkedIn — linkedin.com/in/dannyryan
Location — Cumming, GA (Atlanta suburb)
Analyst profile — gartner.com/analyst/110944
Experience
Senior Director Analyst
Gartner — Tech Services Leaders Research Practice
2022 – Present
- Advise CIOs, sourcing leaders, and providers on Business Application Services strategy, with deep coverage of Microsoft-centric delivery models.
- Run client inquiry conversations that turn market questions into clear options, trade-offs, and next steps for buyers and vendors.
- Author and contribute to research for tech services leaders (notes, documents, and inquiry spinouts); partner with peers on collaborative research.
- Track vendor and market moves so guidance stays current for clients navigating cloud application services and partnerships.
- Bring a practitioner lens from two decades building and selling Microsoft consulting practices into research and client guidance.
Independent Advisory (Fractional CMO & Executive Coaching)
Freelance / Atlas Rose Marketing
Jan 2021 – Jul 2022
- Delivered fractional CMO work for SMB clients, including 12-month marketing plans for C12, Red Trident, TechQuidation, and Plus Delta.
- Gallup-certified strengths coaching for business leaders at organizations including Cognia, Element Solutions, and Keller Williams Realty.
Co-Founder & VP of Business Development
ThreeWill — Microsoft consulting practice (video overview)
Sep 2001 – Dec 2020
Owned marketing, sales, and alliances for a Microsoft Gold Partner that stayed profitable every year and grew into a leading U.S. Microsoft cloud consultancy.
2018 – 2020 — Jive to Microsoft 365
Grew the migration practice; clients included ADP, Chick-fil-A, Cox Automotive / Cox Enterprises / AutoTrader, National Instruments, Qualcomm, JCDecaux, Paradies Lagardère, Peloton, and PwC.
2012 – 2017 — SharePoint for ISVs
ISV builds for Salesforce, Polycom/Plantronics (now Poly), and product work on Popcorn; enterprise clients included Coca-Cola, Fiserv, NASA, Agilent, Thermo Fisher, Anglo American, Wolters Kluwer, Informatica, and Johns Hopkins.
2006 – 2011 — Enterprise SharePoint
Moved into VP role; clients included Ernst & Young, AT&T, Turner Broadcasting, Aflac, Atlassian, and Jive Software. Focus: enterprise SharePoint and ISV connectors.
2001 – 2005 — Bootstrap
Principal consultant: seminars, training content, and keynotes for Microsoft and partners, plus delivery on Microsoft technology projects.
Senior Microsoft Consultant
Extreme Logic (acquired by HP)
Jun 1999 – Sep 2001
- Microsoft content management for Ernst & Young’s Tax services business.
- Original Budget Truck Rental e-commerce site.
Consultant
Jan 1997 – Jun 1999
- Compaq (now HP) build-to-order online commerce to compete with Dell, on Microsoft technologies.
Education
BS, Industrial and Systems Engineering
Georgia Institute of Technology — 1991–1996
Graduated with High Honors and cooperative education designation. ISyE undergraduate program long ranked #1 in the U.S.
Publications
Gartner research
Lead-author and contributing research for Tech Services Leaders / Business Application Services (see analyst profile for current published work).
Earlier writing
- ASP.NET: Your visual blueprint… — John Wiley, 2001 (ISBN 9780764536175)
- Selected ThreeWill white papers: Contextual Intelligence for Sales Professionals; Making SharePoint Social; SharePoint 2010 as a Product Platform for ISVs
Certifications
Relevant for coaching and facilitation work (secondary for analyst audiences):
References available on request. View testimonials.
Resume refreshed Sep 2026.